The New Normal

Source: pixabay.com " When it comes to innovation, the business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it ." By Roger Martin What is prototyping?   A prototype is a high fidelity representation of the ultimate app. In fact, it mimics almost the exact user experience/UX as the real interactive app. It allows the stakeholders to extensively test and introduce new ideas if required since they are dealing with a working model with features like hyperlinks and even clickable buttons. The great thing about prototyping is that we can easily identify and predict design and usability problems without even writing a single line of code!  Choosing the right tool:       There's an array of free and paid prototyping tools available in the market. Selection should be based on factors like: What does the client want? Does it allow collaboration with other fellow designers in the team? Is it affordable? The key features it